> ## Documentation Index > Fetch the complete documentation index at: https://docs.amy.vc/llms.txt > Use this file to discover all available pages before exploring further. # Competitor Pulse > A weekly read on what your competitive set is doing. Competitor pulse Know what your competitors are shipping, saying, and hiring for, without reading their blog every week. Amy tracks the public signal and distils it into a sharp weekly summary. ## What you get * Product launches, feature updates, and press coverage from your defined competitors * Hiring patterns that signal where they're investing * Content and messaging shifts, new positioning, new case studies, new markets they're targeting * A brief commentary on what the week's signals mean for you ## When to use it * You're in a competitive market where product and positioning moves quickly * You want to brief your team weekly without building the research yourself * You're preparing for a pitch or client conversation where competitive context matters ## How to activate Give Amy your competitors' company names, websites, and profiles, and tell her what to watch for. ```text title="Copy and send to Amy" wrap theme={null} Give me a competitor pulse on [list your competitors]. Track their public activity across product updates, press coverage, new hires, and messaging shifts, and send me a brief summary of what's happened and what it means for us. ``` You can add or remove competitors at any time. Just tell Amy who to include. Save your competitor set to your [context library](/context-library), and Amy will track the same names each time without you re-listing them. ## Make it a routine Competitors don't move to your calendar, so run it as a weekly [routine](/routines). ```text title="Copy and send to Amy" wrap theme={null} Every Monday at 9am, track my competitors' public activity across product updates, press coverage, new hires, and messaging shifts, and send me a brief summary of what's happened since last week and what it means for us. ``` ## Integrations needed *** Want to get more out of this recipe? Book a free session with an Amy expert and we'll tailor it to your workflow, no charge.