> ## Documentation Index > Fetch the complete documentation index at: https://docs.amy.vc/llms.txt > Use this file to discover all available pages before exploring further. # Persona Analysis > See a founder or company through several expert lenses at once. Persona analysis Amy analyses a founder or a company from a range of perspectives, the skeptical investor, the customer, the competitor, the operator, so you understand not just what's in front of you but how different stakeholders would read it. ## What you get * A profile built from public sources and any context you provide * The same subject assessed through several distinct lenses * The strengths and concerns each perspective would raise * A synthesis pulling the views into a single, balanced read ## When to use it * You want to pressure-test your own first impression * You're preparing for a conversation and want to anticipate how others see this person or company * You want a more rounded view than a single summary gives you ## How to activate Tell Amy who or what to analyse and which perspectives matter to you. ```text title="Copy and send to Amy" wrap theme={null} Analyse [founder or company] from several perspectives: a skeptical investor, a prospective customer, a direct competitor, and an operator inside the business. For each lens, lay out the strengths and concerns, then give me a balanced synthesis. ``` Build the lenses you use often once, save them to your context library, and call them by name on any future analysis. First, ask Amy to create a persona and save it: ```text title="Copy and send to Amy" wrap theme={null} Create a "skeptical Series A investor" persona: what they care about, the questions they ask, and the red flags that worry them. Save it to my context library so I can reuse it. ``` Then reference your saved personas in any request: ```text title="Copy and send to Amy" wrap theme={null} Analyse [founder or company] through my "skeptical Series A investor", "enterprise buyer", and "incumbent competitor" personas, and give me a balanced synthesis. ``` A saved persona is reusable across every analysis. Build a set once, for example "skeptical Series A investor", "enterprise buyer", or "incumbent competitor", and give each a clear name when you save it to your [context library](/context-library) so you can call it later without re-explaining. ## Integrations needed *** Want to get more out of this recipe? Book a free session with an Amy expert and we'll tailor it to your workflow, no charge.