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Sizing a market for a client engagement means hunting down population figures, spend benchmarks, and growth rates, then reconciling top-down and bottom-up views. Amy assembles a structured market sizing analysis with both methods, the key assumptions called out, and every number sourced so you can defend it in the room.

Copy and send to Amy

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What you get back

  • TAM, SAM, and SOM with both top-down and bottom-up builds reconciled
  • A labeled assumptions table with sources and a 3-5 year growth projection
  • A short read-out of the strategic implications

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Required integrations

Docs

Spreadsheet

Sizing an adjacency or new entry? Add “and size two adjacent segments we could expand into” and Amy will frame the white space alongside the core market.