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CRM enrichment
A CRM is only as useful as the data inside it. Amy runs on a schedule to find gaps, pull in missing information, and keep your records accurate, without anyone having to do it manually.

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What you get

  • Missing fields filled in: job titles, email addresses, phone numbers, LinkedIn profiles
  • Company data updated: headcount, funding status, website, industry classification
  • Duplicate contacts flagged for review
  • A weekly summary of what was enriched and what still needs manual attention

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When to use it

  • Your CRM has hundreds of contacts added over time with incomplete data
  • You want enrichment to happen automatically when new contacts are added
  • Your team relies on CRM data for outreach, reporting, or personalisation

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How to activate

Connect your CRM and a data enrichment source, then tell Amy which contacts to enrich, whether that’s everyone or a specific segment such as contacts added in the last 30 days.
Copy and send to Amy
Amy only writes enriched data to fields that are currently empty. It won’t overwrite data you’ve entered manually.
Save a map of your CRM fields and pipelines to your context library, and Amy will know exactly which fields to fill and how.

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Make it a routine

Data decays quietly, which makes this a good routine to run before the week starts.
Copy and send to Amy

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Integrations needed

CRM

Data enrichment (built into Amy)

Book a free expert session →

Want to get more out of this recipe? Book a free session with an Amy expert and we’ll tailor it to your workflow, no charge.